One of the challenges I have when mentoring clients through designing their social media and markeitng strategy is getting them to appreciate just how important the tiny details are. User experience can cause more perplexed frowns than anything.

“But why do I need to move the form up 1/2 an inch?”

Beacuse people will fill it in if it is they see it.

“Surely it isn’t go to make a difference adding another …….?”

Yes it will.

“Well if they can’t see how to click on that button then they must be thick. It’s obvious!”

To you maybe because YOU put it there.

This is probably the best video I have seen that explains why all those little tiny insignificant details are SO IMPORTANT and significant! The only thing is that you might have to get drunk to see if this test actually works.


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