May 19, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
In the many years that I have been in business, I have met some crazy crazy people. I am sure that you have too. It is these crazy people who get up and do things because they see that they can. There is a fine line between genius and madness and I think that there...
May 15, 2013 | Articles & Blogs, Niche Marketing, PR and Sales
One of the challenges I have when mentoring clients through designing their social media and markeitng strategy is getting them to appreciate just how important the tiny details are. User experience can cause more perplexed frowns than anything. “But why do I...
May 6, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
I am fascinated how art is a wonderful way to understand collaboration. I particularly like watching those who work in performance and film where there can be a huge team working towards a common goal of creating a single art event. Every one has a vital role to play...
Apr 29, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
We are experiencing a paradigm shift in the way we implement our marketing. We are rapidly moving away from mass manipulation to collective cooperation. It is about empowering both customers and companies so that they can both get exactly what they need and want....
Mar 7, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
When eating a tangerine the other day I did not get quite what I expected and it made me wonder about our customers and how we can improve our customer service experience. How often are we aware of what we deliver? How often do we consider how consistently we deliver...
