Mar 7, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
When eating a tangerine the other day I did not get quite what I expected and it made me wonder about our customers and how we can improve our customer service experience. How often are we aware of what we deliver? How often do we consider how consistently we deliver...
Mar 6, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
Too often people try to broadcast their message chanting the mantra “Sell. Sell. Sell” And then they wonder why it doesn’t work. Time and again, I see luxury businesses saying things like “Step into the luxurious world of …” Uhh...
Feb 25, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
What you see around you is a part of every day life. It is familiar. Known. Understood. Techniques and products that you have developed over the years are an expected consequence of a natural evolution. ideas progress as they are nurtured by inspiration and...
Feb 24, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
People who are wealthy do not expect to have to wait in line. VIP access ensures that passage from a to b is smooth and trouble free. They do not have to jostle with the crowds or stand in queues. Private jets, concierge services, personal assistants and attendants...
Feb 8, 2008 | Articles & Blogs, Niche Marketing, PR and Sales
Marketing quality luxury products and services to the luxury market – online luxury experience to offline luxury enjoyment – what is the best way to get our products out there? My parents business has been involved in marketing luxury fashion and textiles...
