Sep 9, 2014 | Articles & Blogs, Niche Marketing, PR and Sales
It’s all very well encouraging customers to trust us but what if we have issues with trusting our customers? The challenge with going through struggles of any kind is that we get our fingers burned, sometimes once too often. It is irrelevant whether we think...
Apr 29, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
We are experiencing a paradigm shift in the way we implement our marketing. We are rapidly moving away from mass manipulation to collective cooperation. It is about empowering both customers and companies so that they can both get exactly what they need and want....
Mar 7, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
When eating a tangerine the other day I did not get quite what I expected and it made me wonder about our customers and how we can improve our customer service experience. How often are we aware of what we deliver? How often do we consider how consistently we deliver...
Feb 25, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
What you see around you is a part of every day life. It is familiar. Known. Understood. Techniques and products that you have developed over the years are an expected consequence of a natural evolution. ideas progress as they are nurtured by inspiration and...
Feb 24, 2013 | Articles & Blogs, Business, Niche Marketing, PR and Sales
People who are wealthy do not expect to have to wait in line. VIP access ensures that passage from a to b is smooth and trouble free. They do not have to jostle with the crowds or stand in queues. Private jets, concierge services, personal assistants and attendants...
