For me – it is a never ending issue of monitoring my activities across several platforms especially as each of them has such a diverse range of voices and styles.

I have been introduced to two interesting platforms recently which I am quite excited about as they integrate all your social media contacts into one place.

Check out Flowtown – which measures your social media capital across networks AND integrates into an email management programme which enables you to target specific groups for your email marketing. Flowtown social discovery will enable you to see where your contacts are present and on which social networks – this is REALLY cool.

The other one to look at is Gist – which allows you to track your communications across platforms. So if you have an email conversation going on on Facebook and linkedIn for example – it will bring those messages into the central platform. There is an iPhone app for it too!

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