Over the last few years, I have observed a significant change in my attitude to trust as I have become more comfortable reaching out to total strangers across the world. In the early days, the internet was a vast and intimidating ocean – an infinity of unknowns with very little known.

I used to be shy and retiring preferring to remain hidden and anonymous (Yes! Really!). I think that I was quite terrified about the potential Indiana Jones inspired traps into which I was sure to find myself plummeting. Whilst I knew that my soul was not going to be left in some oubliette never to be seen again, I was very aware that there was a serious lack of trust. Trust in the people I met. Trust in the systems. Trust in the technology. Trust in the authenticity. Trust that it was ever going to be good for me. And … did I trust myself?

My! How I have changed!! How the internet has changed!

Now, my virtual doors are held wide open to welcome anyone who cares to break bread and share a cup of virtual wine with me allowing us to get to know each other. My boundary of trust has shifted beyond recognition.

Then there is the issue of YOU! Why should people trust you? The more connected I become the more likely people want to connect with me. People are willing to trust me. That didn’t happen overnight. Building trust online is vital if we hope to grow our businesses and meet new clients.

What about you?

How much do you trust the people you meet online? Has this changed?

Do you rely on instinct or factual knowledge to decide on what or who you can trust?

How do you help people to trust you?

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