In the many years that I have been in business, I have met some crazy crazy people. I am sure that you have too. It is these crazy people who get up and do things because they see that they can. There is a fine line between genius and madness and I think that there are times when we have to push out the boundaries of what we think and hope to achieve just to get things done.

Genius doesn’t work 9 to 5. Genius doesn’t fit in a pigeon hole or in the middle of the bell curve. Genius is with the outliers and the ones who are willing to speak up because it is the right thing to do. Genius doesn’t wonder about the obstacles and think ah well – it was a nice idea. They get us thinking, not about how things won’t work but how things can work. Genius will turn the telescope around and make you look at a completely new view.

I have always loved this video as it epitomises how I feel about the choices that we make every day. We can either shut the door on opportunity and be a victim of indecision and ‘if only’.  Or we can grab our coats, leap right in and embark on an amazing adventure.  We may not know what the outcome might be, we may fall flat on our faces, we may end up with egg on our face and look like a right idiot but at least we can say, we had a damn good go at making something happen. Of course there is the other option, and that is that we succeed in making a difference.


“Here’s To The Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the
square holes. The ones who see things differently. They’re not fond of rules, and they have
no respect for the status-quo.  You can quote them, disagree with them, glorify, or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They push the
human race forward. And while some may see them as the crazy ones, we see genius. 
Because the people who are crazy enough to think they can change the world – are the ones who DO !”


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