We know that internet technologies are developing at an exponential rate. Communication and the way that we interact is constantly evolving. When considering marketing our businesses we need to at least keep an eye on how these developments are happening because we may find that we fall victim to the changing times much quicker than we would like.
Through social media we are already witnessing some of the big corporates suffering as a result of getting it wrong. Do you think that you are immune? How much are you taking notice?