Whilst it may seem an obvious question to some, I have learned that not everyone is actually conscious about having customers let alone understanding anything about their life-cycle and how sales happen. Creating an effective marketing strategy requires a reasonable understanding of your customers, their needs and the stages that they go through before and after buying your products and services.

So ……. how much thought have you put into understanding your customers?

Do sales happen by accident?

Do people buy from you because someone told them to?

Do you know anything about your customer life-cycle?

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