This short course is an introduction into a more mindful way of developing, growing and promoting your business. With everyone being bombarded daily with sales messages, advertising and pushy sales tactics, we are finding that personal connection and our relationships with people are increasingly important.
Business owners whose businesses are focused on the creative arts, personal development and health and wellbeing often find it hard to develop the hard nosed commercial practices traditionally used in marketing and selling. That said, we still need to be commercially viable.
This course offers an overview of how you can sustainably grow your business intuitively, practically and organically whilst remaining aligned to your core purpose of offering your talents for the world to benefit from and enjoy.
| Module 1 | Introduction |
| Unit 1 | Defining your values and ethos |
| Module 2 | Goals and Objectives |
| There are no units in this module. | |
| Module 3 | Your Ideal Client Profile |
| Unit 1 | Analysing the demographic information about your customers |
| Unit 2 | Customer budgets and expected spend |
| Unit 3 | How important is your ideal customer's profession? |
| Unit 4 | What state of mind is your customer likely to be in when they buy from you? |
| Unit 5 | What are your ideal client's values? How many of these values do you share with them? |
| Unit 6 | What are their interests, passions and hobbies? |
| Unit 7 | What are their philosophical, spiritual and cultural beliefs and practices? |
| Module 4 | Blogging and Creating Social Media Content |
| There are no units in this module. | |
| Module 5 | Creating an Effective Presence in the Market Place |
| There are no units in this module. | |