Georgina Lester – Business and Marketing Mentor

How’s your #cashflow these days? Do you focus on numbers or adding value to your customers?

Author: Georgina Lester's blog at Ecademy

Profit is sanity. Turnover is vanity. Neither are worth the inky paper they are written on if you do not have a manageable cashflow. If the money isn't flowing where it needs to when it needs to, then you are sunk.

Personally I come from the mindset that great business is about adding immense value to the customer first rather than obsessing about the numbers. I find money is not a great motivator but helping people is.

My goals for this year are about supporting as many people as I can. The intention is to enable them to gain a level of social literacy which will help them to earn a living from doing what they love. It is more about personal empowerment and using social media to connect with the people who matter most than about making sales. However, money is still an important and vital ingredient.

Question is how do you manage your finances so that you are not tripped up by scenarios like this . loads of orders in the order book, promises of lots of dollars being sent (owed) and a ton of lolly going out regardless of whether it is in your account in the first place?

Bristol Boardroom is on Wednesday this week and it would be a surprise if we didn't talk about money at some point in the evening although thankfully it is not always desperate but about getting better solutions to managing the finances. If you are juggling finances then a trip to this city could very well be your saving grace.

Think about this .. six members averaging twenty years business experience. A lot of man hours, love, sweat and tears discovering and learning. That is an awesome amount of talent to tap into in one session and if you are in the spotlight - it can be an incredibly powerful experience.

So how is your cashflow? Is it as healthy as you would like? How are you turning your passion into a viable financially fluid business?

Posted in Business |

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Are you giving away your power to luck?

Author: Georgina Lester's blog at Ecademy

They say that luck happens when preparation meets opportunity. I'm inclined to agree. Preparation is a much to do with focus as it is with the planning to achieve certain objectives. Others seem to feel that luck is something much more random than that.

To be lucky seems to many to be fortunate. To the outsider lurking in the realms of the unlucky, it can be a heady realm that is as far away as Atlantis is from this world. Some will at times, give away their power in the expectation that luck will bail them out or provide some magical solution to all of life's challenges.

How often we hear people say things like ..

With my luck, I'll probably (insert own interpretations of disaster)?

Or

They only got successful because they got lucky?

Or something like

The lucky sod (s)he got the lot (exchange for whatever enviable great fortune that might be)!

Wishing someone luck might be about putting good vibes someone's way but for many it seems that it can be a fairly meaningless phrase that actually has no impetus to impact anything that might occur.

Why wait for luck? Why not take destiny and luck by the horns and make things happen?

People seem to bow to the idol called luck and expect to get rewarded somehow. That doesn't seem logical even if you do believe in positive thought.

How much do you give your power away in anticipation of either being the victim of bad luck or the winner of good luck?

Posted in Social |

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After you have pushed off from this mortal plane ….

Author: Georgina Lester's blog at Ecademy

What would you like your status updates to say?

Source: Uploaded by user via Debra on Pinterest

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Are you sure you are not afraid of the Ecademy score?

Author: Georgina Lester's blog at Ecademy

First it was Klout, then it became the Ecademy score which hauled out the challengers and sceptics. Fantastic! There is nothing like testing something to its limits to prove its validity (or not a the case may be)! There is also nothing more entertaining than (s)wordplay spectaculars to entertain blood-thirsty audiences.

When something new is introduced, the critics always come out in force in the belief that it is their beneficent duty to point out the error of our ways. They are compelled to follow their calling to save the souls of fans, followers and sycophants as they supposedly blindly and slavishly crocodile walk their way out of the fool's den and doing a lemming over the cliff of oblivion.

Oh dear!

I agree that new things are challenging - how can you possibly run a tape alongside intangibles like influence, attention and engagement?

Personally I have no need to watch the to'ing and fraying other than to witness who has moved along the path of enlightenment. I am not afraid of what the score might tell me about my interaction or business activities.

My focus lies elsewhere ...

None of the scores on the internet promise to give me untold wealth but it does tell me whether I am being interesting enough to get reactions.

The Ecademy score helps to inform me about whether my activities are sustainable or not too. Thank you Ecademy for that, I know that I am making valuable progress.

By following the prime directive of engaging with people I want to talk with, I have got more business, more leads and more sales as a result. Thank you Ecademy for that.

But what about the critics?

Critics serve many a purpose and for that they are welcomed - wholeheartedly

challengers help to keep things real
seekers of genuine faults and missing elements help to hone the offerings
interrogators test our resolve and consistency to purpose

However there are some critics who seem to relish the opportunity to tear down and denigrate as a matter of a personal quest of improving intellectual fitness. Either that or they feel it necessary to pick holes, scoff, mock and pour scorn over anything that does not fit in with their perceptions of a sane reality. We can never be entirely sure why. Perhaps they're afraid of being found wanting or are they just having a bad day?

However, my concerns are ..... To the uninitiated onlooker who can tell the difference though? Does it promote unnecessary fear and uncertainty? Should we trust the critic or have a little bit of faith in the intentions of the creators to help you?